Although the older ones are still brand loyal, the younger ones tend to buy from a larger assortment of brands.
SOURCE
Mode Y
Generation Y who area also known as the millennials are young and fashionable. They don't mind spending their money on full price online retailers and mix and match their wardrobe with cheap clothing. For example, pairing that cheap jacket with that nice dress, as said by Jenna Bush Hager.
Although the older ones are still brand loyal, the younger ones tend to buy from a larger assortment of brands.
SOURCE
Although the older ones are still brand loyal, the younger ones tend to buy from a larger assortment of brands.
SOURCE
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