Mode Z

by Unknown 07:51 0 comments

Generation Z often dubbed as the screen junkies and spoilt in current state of technology but there are more to this generation especially in the fashion industry. Being hyper aware of the stereotypes of the millennials , they want to be known for their hard work and perseverance offline. From more reading, they are a practical pragmatist and while they are labeled an "entrepreneurial generation" a majority of them are risk-averse, practical and pragmatic. Thus their clothing choices. They are not brand loyal and often go for quality or value.

Defining their fashion trend would also look upon their pop culture icons like Victoria Beckham and Taylor Swift. There are also internet icons that are setting trends and changing the traditional norm like Grace Neutral and Zoella.

That includes body modifications, coloured hairs (bright and pastel colours), non-retail clothes, etc

They are not afraid to express themselves loud and clear.

http://preciosoforecasting.com/2012/02/07/generation-z-takes-on-the-world-online/
http://www.latimes.com/fashion/la-ig-edge-generation-20141102-story.html#page=2
http://www.northeastern.edu/news/2014/11/innovation-imperative-meet-generation-z/
http://www.fastcoexist.com/3045317/what-is-generation-z-and-what-does-it-want

https://i-d.vice.com/en_gb/article/grace-neutrals-beauty-is-out-of-this-world

http://www.superdrug.com/microsite/zoella-beauty-range